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Idea First, Execution Second—That’s How You Win!

Providing Advertising Advice to Consumer Marketers

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Idea First, Execution Second—That’s How You Win!

Providing Advertising Advice to Consumer Marketers

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Developing Smart Branding Ideas for Consumer Communications

Brand Spanking Ideas, Inc. is owned and managed by Dean W. Proctor. He retired as a vice-chairman from his 38-year public advertising agency life at JWT, BBDO, N.W. Ayer and Laughlin Constable. He then started his own company.

He and his team continued the path of developing brilliant advertising for diverse brands of all sizes. They follow the same approach that flourished when agencies dominated the creative world with ideas that opened minds and made lives better.

All About Dean

Proctor is well known as a creative strategist. He counts among his numerous client partner successes the positioning theme lines that have achieved enormous awareness and have endured for decades.

Our Mission

At Brand Spanking Ideas, Inc., we firmly believe that the bedrock of successful branding is the positioning idea, not the execution. Even the most sophisticated marketers sometimes misplace their emphasis. Ideas build brands. Puppies and celebrities don't build long term brand relationships.

What We Do

Our company concentrates its efforts on advertisers that require results on a fast track and are in search of a sweet spot that leverages big ideas rather than big dollars.

“We love working with companies, large and small, established or new, that have big dreams for their brands. We work for those who BELIEVE in their goals wholeheartedly, and are looking for a spark. That’s our game; that's what we do. It's not complicated.”

—Dean Proctor

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Why Choose Us

We provide the shortest distance between 2 points: wasting money and making money.

Brand Spanking Believers

  • AT&T
  • Bayer
  • Bridgestone
  • Coca-Cola
  • De Beers
  • Delta
  • Folgers
  • Hyatt
  • Kawasaki
  • Kellogg’s
  • Kraft
  • Miles Labs
  • Norwegian Cruise Lines
  • Oscar Mayer
  • Sara Lee
  • Schlitz
  • U.S. Army
  • Wolverine
  • Wrigley

Ideate With Us

Contact Dean personally.